I receive a lot of emails from new flower farmers asking if I’m interested in buying flowers from them. I am committed to developing new …
Customer to Vendor
behind the scenes
How’s It Going
Here is my first progress report on Vicarious Florist. I’m planning to do these quarterly. Not much happened in the first three months as I …
Wreath-A-Thon
Wreaths take over my life every winter. It’s a big and arduous change. Instead of delicate stems of flowers in buckets, I order hearty, bushy …
Floral Pet Portraits
My friend Naomi of Urban Row Photography came up with the best idea when she was photographing our Mini Photoshoot: portraits of pets wearing flowers …
Buckets
Buckets are essential for my business, and they are so dumb. Obviously, my flowers are transported and stored in them. I also need them for …
When Credit Is Due
Locally sourced flowers are high quality. They are fresher and have a longer vase live than most conventionally sourced (imported) flowers. That doesn’t mean I …
Stuck on Glue
There are some products that you know and trust and there really isn’t any substitute. For us, Oasis cold glue is the standard. We don’t …
Droppin’ Knowledge
I don’t remember exactly where “Dave money” came from, but I do remember it was my husband who annoyingly coined the term. “How are we …
Too Much of a Good Smell
A selling point for my locally grown flowers is fragrance. Most conventionally sourced flowers have scent bred out of them to increase vase life as …
Strawberry Boxes
It is weird to journal about how important these boxes are to my business, but strawberry boxes are the bomb! They are perfect for delivering …
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