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Welcome Flower Friends

I’m Ellen. This is my blog about working as a florist and owning a flower studio. I share just about everything I do here focusing on my business, what I’m thinking about, how I work, and what happens behind the scenes. My goal is to give you a glimpse into my life working with flowers.

There are two kinds of posts on the blog: short journals about what’s going on in my day-to-day personal flower world, and longer business articles about what we do at the Flo (our nickname for my company – Local Color Flowers). I hope you will become one of my flower people – comment on the blog, join my email list, subscribe to my channel, follow me, take a class. Thanks for visiting. Enjoy!

Latest Journals

  • BookClub for All
    During the pandemic, My Nerdy Bookclub started meeting on zoom. It was a way for us to continue reading and talking when meeting in person …
  • Membership Has Its Privileges
    This week, I’m renewing my memberships with the Association of Specialty Cut Flower Growers (ASCFG), Slow Flowers and the Independent Floral Design Association (IFDA). I …
  • Spamming the New Year
    When I started this blog last summer, the plan was to write informational and entertaining business articles every couple of weeks (because they take some …

Latest Articles

  • Wreath-A-Thon
    Wreaths take over my life every winter. It’s a big and arduous change. Instead of delicate stems of flowers in buckets, I order hearty, bushy …
  • Floral Pet Portraits
    My friend Naomi of Urban Row Photography came up with the best idea when she was photographing our Mini Photoshoot: portraits of pets wearing flowers …
  • Probably John Waters Hates Me
    My chance for a relationship with John Waters has passed me by. I had some opportunities, direct and indirect, to make an impression, but I …