Welcome Flower Friends

I’m Ellen. This is my blog about working as a florist and owning a flower studio. I share just about everything I do here focusing on my business, what I’m thinking about, how I work, and what happens behind the scenes. My goal is to give you a glimpse into my life working with flowers.

There are two kinds of posts on the blog: short journals about what’s going on in my day-to-day personal flower world, and longer business articles about what we do at the Flo (our nickname for my company – Local Color Flowers). I hope you will become one of my flower people – comment on the blog, join my email list, subscribe to my channel, follow me, take a class. Thanks for visiting. Enjoy!

Latest Journals

  • The Talk of the Office
    One of my corporate flower subscribers is Baltimore Dental Arts. They get a vase arrangement for their reception area every week. I try to switch …
  • White Wedding
    My wedding customers usually hire me because I source my flowers locally. I tell them they will get what is available at the time of …
  • Wedding Debrief
    Eric and I stopped for lunch after a busy Saturday morning at the shop. It was one of those after work lunches where we were …

Latest Articles

  • Poop Wedding and Other Disasters
    Any mishap at a wedding or special event, from my perspective, is a disaster. I want everything to be perfect. But, over 15 years, of …
  • Just Go To Vegas
    Weddings have been, until recently, the focus of my business. Providing florals for weddings is how I got started. They are how I made money …
  • Minimal Viable Product
    There is a momentous date coming up in my content calendar: September 1. At least I’ve built up that date to be important in my …